Language Arts - Journalism: Business Communications

Language Arts

·	English 9
·	English 9-Honors
·	English 10
·	English 10-Honors
·	Journalism: Business Communications
·	Journalism: Graphic Communications
·	Journalism
·	English 11
·	AP English Language/Composition
·	AP English Literature/Composition
·	Bridge to the Future: Science Fiction
·	Celebrating Our Heritage: Multicultural
·	Creative Writing: Get Published
·	Man and the Environment
·	Twentieth Century Conflicts
·	Public Speaking
·	Fear & Trembling - Classic & Neo-Gothic
·	The Literature of Controversy
·	Shakespeare: From Page to Stage
·	Gilgamesh to Skywalker: Hero's Journey
·	Tough Guys & Mean Streets Literature
·	English 12

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Oroville Union High School District

English Curriculum

Language Arts - Journalism: Business Communications

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Goals and Descriptions

Computer Science & Information Tech.

Computer Science & Information Tech. Description

Business and Technology Ethics
The learner will be able to define, explain, and demonstrate proper business and technology ethics, including management of intellectual property.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.1.	Classroom

Computer and Communications System
The learner will be able to use operating systems, hardware and peripherals, integrating communication tools and appropriate resources, to share information.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.2.	Classroom

Computer Applications
The learner will be able to identify, select, and use a variety of business and industry standard applications software; discuss current and emerging standards technology and trends.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.3.	Classroom

Knowledge Management and Business
The learner will be able to use technology and electronic media to identify, analyze, design, and create processes to manage workflow, communicate a collective understanding, and provide feedback for operational management.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.4.	Classroom

Program Design and Development
The learner will be able to identify programming models and data elements including the development of user-friendly systems.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.5.	Classroom

Project Management
The learner will be able to prioritize activities and manage the details including project scope, timelines, and budgets for the life cycle of the system in a team environment.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.6.	Classroom

Security
The learner will be able to illustrate and implement basic security plans and procedures for information systems.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.7.	Classroom

Systems Analysis and Design
The learner will be able to analyze current manual and electronic systems and develop efficient and effective solutions.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.8.	Classroom

Technical Resources
The learner will be able to locate, organize and engage appropriate resources necessary to implement and support systems and/or solve problems.

Strand	Scope	Source	Activities
Computer Science and Information Tech.	Master	CA: Business Education Challenge Standards, 2000, Computer Science and Information Technology 4.1.9.	Classroom

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Entrepreneurship

Entrepreneurship Description

Business Image
The learner will be able to develop public relations strategies to establish and maintain a positive image.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.1.	Classroom

Capital Budgeting
The learner will be able to create a capital budget, including sources of funding and investment strategies.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.2.	Classroom

Collections
The learner will be able to develop billing and collection policies.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.3.	Classroom

Contracts
The learner will be able to describe the elements of an enforceable contract and evaluate its impact on an entrepreneurial venture.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.4.	Classroom

Entrepreneurial Potential
The learner will be able to describe and analyze the characteristics of a successful entrepreneur.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.5.	Classroom

Financial Planning
The learner will be able to develop operating budgets which project income, expenses, profitability, cash flow, profit and loss.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.6.	Classroom

Financial Resources
The learner will be able to research public and private sources of financial information and describe methods for raising capital.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.7.	Classroom

Financial Statement Analysis
The learner will be able to prepare and analyze financial statements; demonstrate the use of financial statements in making business decisions.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.8.	Classroom

Human Resources Management
The learner will be able to generate an organizational chart and structure; prepare job descriptions, and a plan for recruiting, training, and evaluating personnel.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.11.	Classroom

Legal Considerations and Control
The learner will be able to identify and analyze federal, state, and local requirements which affect business organizations.

Strand	Scope	Source	Activities
Entrepreneurship	Master	CA: Business Education Challenge Standards, 2000, Entrepreneurship 6.1.13.	Classroom

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Marketing

Marketing Description

Cultural Diversity
The learner will be able to discuss a variety of cultures; indicate the guidelines for appropriate and effective communications within each culture.

Strand	Scope	Source	Activities
Communication and Interpersonal Skills	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.1.1.	Classroom

Customer Relations
The learner will be able to describe interpersonal skills needed to develop effective customer relationships, including conflict management and resolution in a workplace environment.

Strand	Scope	Source	Activities
Communication and Interpersonal Skills	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.1.2.	Classroom

Customer Service
The learner will be able to explain customer service options appropriate for selected businesses and target markets.

Strand	Scope	Source	Activities
Communication and Interpersonal Skills	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.1.3.	Classroom

Profitability
The learner will be able to explain the importance of customer service and the overall impact on profitability.

Strand	Scope	Source	Activities
Communication and Interpersonal Skills	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.1.5.	Classroom

Advertising
The learner will be able to identify the role of advertising in the promotional mix; describe the use of research, visual presentation, media selection, scheduling, and assessment in the advertising process.

Strand	Scope	Source	Activities
Promotion	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.5.1.	Classroom

Public Relations/Publicity
The learner will be able to describe effective public relations strategies as they relate to a product or service, and explain the use of the promotional mix in creating publicity.

Strand	Scope	Source	Activities
Promotion	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.5.4.	Classroom

Sales Promotion
The learner will be able to identify a variety of sales promotion activities and indicate the media which would be most effective for each activity.

Strand	Scope	Source	Activities
Promotion	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.5.5.	Classroom

Buying Motives and Behaviors
The learner will be able to utilize market research to describe customer buying motives and behaviors in the consumer, business and global sales environment.

Strand	Scope	Source	Activities
Selling Concepts	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.6.1.	Classroom

Customer Transactions
The learner will be able to use appropriate technology to calculate, document and record varied sales transactions.

Strand	Scope	Source	Activities
Selling Concepts	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.6.2.	Classroom

Products and Service Knowledge
The learner will be able to describe the features and benefits of a product or service used to satisfy customer needs and wants.

Strand	Scope	Source	Activities
Selling Concepts	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.6.3.	Classroom

Sales Process
The learner will be able to demonstrate the steps of selling techniques used to aid customers/clients in making buying decisions.

Strand	Scope	Source	Activities
Selling Concepts	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.6.5.	Classroom

Salesmanship
The learner will be able to define the characteristics of a successful salesperson and identify the importance of ethical behavior throughout the selling process.

Strand	Scope	Source	Activities
Selling Concepts	Master	CA: Business Education Challenge Standards, 2000, Marketing 5.6.6.	Classroom

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Reading Comprehension (Informational)

Reading Comprehension (Informational) Description

Features & Rhetoric of Public Docume
The learner will be able to analyze both the features and rhetorical devices of different types of public documents as they appear in media (e.g., policy statements, speeches, debates, platforms, ballots/propositions) and the way in which authors use those features and devices.

Strand	Scope	Source	Activities
Structural Features of Info. Materials	Master	CA: English-Language Arts Content Standards, December 1997, Grades Eleven/Twelve, Reading 2.1.	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Chapters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)
·	Web Page, www.highschooljournalism.org [On-line]

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and websites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.studentpress.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] http://studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

Structure of Functional Documents
The learner will be able to analyze the structure of functional documents, including charts and graphs, leases, schedules, notices, maps, simple tax forms, and basic legal documents in researching and writing articles for publication.

Strand	Scope	Source	Activities
Structural Features of Info. Materials	Introduce	Oroville Union High School District(a)	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Chapters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)
·	Web Page, www.highschooljournalism.org [On-line]

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and websites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.studentpress.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] http://studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

Clarity of Meaning
The learner will be able to (in preparation of articles for publication), analyze the way in which clarity of meaning is affected by the patterns of organization, hierarchical structures, repetition of the main ideas, syntax, and word choice in the text.

Strand	Scope	Source	Activities
Comprehension & Analysis of Text	Master	CA: English-Language Arts Content Standards, December 1997, Grades Eleven/Twelve, Reading 2.2; STAR 2001 Blueprint 42% of English Language Arts Exam: 21 items from Grade 10 Reading 2.0, including items on this standard.	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Chapters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)
·	Web Page, www.highschooljournalism.org [On-line]

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and websites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.studentpress.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] http://studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

Fact & Opinion in Expository Texts
The learner will be able to verify and clarify facts presented in a variety of expository sources by using a variety of consumer and public documents and distinguish between fact and opinion in preparation of articles for publication.

Strand	Scope	Source	Activities
Comprehension & Analysis of Text	Master	CA: English-Language Arts Content Standards, December 1997, Grades Eleven/Twelve, Reading 2.3; STAR 2001 Blueprint 42% of English Language Arts Exam: 21 items from Grade 10 Reading 2.0, including items on this standard.	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Chapters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)
·	Web Page, www.highschooljournalism.org [On-line]

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and websites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.studentpress.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] http://studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

Influence of Audience
The learner will be able to recognize how audience influences the style and content of a publication in the preparation of articles for publication.

Strand	Scope	Source	Activities
Comprehension & Analysis of Text	Master	Oroville Union High School District(a)	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Chapters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)
·	Web Page, www.highschooljournalism.org [On-line]

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and websites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.studentpress.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] http://studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

Critique of Arguments in Public Document
The learner will be able to critique the power, truthfulness, and validity of arguments set forth in public documents; their appeal to both friendly and hostile audiences; and the extent to which the arguments anticipate and address reader concerns and counterclaims (e.g., appeal to reason, to authority, to pathos and emotion) and recognize bias and pro and con positions in the preparation of articles for publication.

Strand	Scope	Source	Activities
Expository Critique	Master	CA: English-Language Arts Content Standards, December 1997, Grades Eleven/Twelve, Reading 2.6; STAR 2001 Blueprint 42% of English Language Arts Exam: 21 items from Grade 10 Reading 2.0, including items on this standard.	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Chapters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)
·	Web Page, www.highschooljournalism.org [On-line]

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and websites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.studentpress.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] http://studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

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Literary Response and Analysis

Literary Response and Analysis Description

Rhetorical & Aesthetic Purposes
The learner will be able to analyze the ways in which irony, tone, mood, the author's style, and the "sound" of language achieve specific rhetorical or aesthetic purposes or both in the preparation of articles for publication.

Strand	Scope	Source	Activities
Analysis of Grade-Level-Appropriate Text	Master	CA: English-Language Arts Content Standards, December 1997, Grades Eleven/Twelve, Reading 3.3	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Chapters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and web sites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.cjr.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] www.studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

Political Assumptions in Literature
The learner will be able to analyze the clarity and consistency of political assumptions in a selection of literary works or essays on a topic (e.g., suffrage, women's role in organized labor) in the preparation of articles for publication.

Strand	Scope	Source	Activities
Literary Criticism	Master	CA: English-Language Arts Content Standards, December 1997, Grades Eleven/Twelve, Reading 3.8	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Chapters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and web sites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.cjr.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] www.studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

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Writing Strategies

Writing Strategies Description

Elements of Discourse in Writing
The learner will be able to demonstrate an understanding of the elements of discourse (e.g., purpose, speaker, audience, form) when completing narrative, expository, persuasive, or descriptive articles written for publication.

Strand	Scope	Source	Activities
Organization and Focus	Master	CA: English-Language Arts Content Standards, December 1997, Grades Eleven/Twelve, Writing 1.1	Classroom

Instructional Resources

·	High School Journalism, The Rosen Publishing Group, Inc., 1994, Cgaoters 4-8 [Textbook] News Writing (pp. 55-82), Sports Writing (pp. 83-106), Feature Writing (pp 107-127), Editorial Writing (pp. 128-146), Column Writing (pp 147-171)

Unit Instructional Resources

·	Web Page, www.highschooljournalism.org [On-line]
·	Web Page, search engines and web sites [On-line] http://www.shs.springfield.k12.il.us/rsrc/peters/journalism/
·	Web Page, Journalism Education Association [On-line] http://www.jea.org/
·	Web Page, Columbia Journalism Review [On-line] www.cjr.org
·	Web Page, Columbia Scholastic Press Association [On-line] http://www.columbia.edu/cu/cspa/
·	Web Page, National Scholastic Press Association [On-line] www.studentpress.org
·	Web Page, Journalism Links [On-line] http://www.poynter.org/links/

Point of View, Characterization & St
The learner will be able to use point of view, characterization, style (e.g., use of irony), and related elements for specific rhetorical and aesthetic purposes within articles written for publication.

Strand	Scope	Source	Activities
Organization and Focus	Master	CA: English-Language Arts Content Standards, December 1997, Grades Eleven/Twelve, Writing 1.2	Classroom