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Oroville Union High School District Journalism: Graphic Communications COURSE TITLE: Journalism: Graphic Communications |
| Introduction to Graphic Communications |
| Students will understand the historical, social, and economic impact of the graphic communications industry in society. |
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Graphic Commuications Careers
The learner will be able to describe the various career opportunities and educational requirements for employment in the graphic communications industry.
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Education in Graphic Communications
The learner will be able to identify local educational institutions and programs that prepare students for employment in the graphic communications industry.
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| Graphic Design |
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Students will understand how basic design principles, typography, and illustration are used to persuade, communicate, identify, attract attention, or create action in a layout. |
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Sequence of Design Process
The learner will be able to employ the proper sequence of events in the design process (target audience, product, budget, and so forth.
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Preparing a Layout
The learner will be able to prepare a layout using the proper sequence of events in the process (thumbnail, rough layout, comprehensive, and so forth).
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Type Classifications
The learner will be able to identify type classifications (serif, san-serif, script, and so forth and basic typographical rules (readability, legibility, and so forth).
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Basic Design Principles
The learner will be able to demonstrate basic design principles (balance, proportion, contrast, and so forth).
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Illustrations
The learner will be able to describe the different kinds of illustrations (pencil, ink, airbrush, and so forth).
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Camera-Ready Artwork
The learner will be able to generate camera-ready artwork using a variety of methods (clip art, line art, half tones, and so forth).
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Black & White/Color Layouts
The learner will be able to illustrate the advantages and disadvantages of black and white and color layouts as applied to graphic design.
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Designing an Advertisement
The learner will be able to design an advertisement that communicates an idea, service, or product effectively.
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Teamwork in Production
The learner will be able to explain the importance of, and use, teamwork in producing a product.
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| Electronic Imaging |
| Students will understand the software, hardware, materials and tools used in a computerized desktop environment. |
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Desktop Design
The learner will be able to identify various items that can be designed and produced in a desktop environment.
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Software
The learner will be able to identify, distinguish between, select, and use appropriate software for word-processing, graphics, scanning, and page layout processes.
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File Management Operations
The learner will be able to organize and demonstrate file management operations for opening, copying, saving, and deleting files.
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Hardware Components
The learner will be able to identify, select, and use appropriate hardware components used in the industry.
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Measuring Copy
The learner will be able to measure copy in points and picas using appropriate tool.
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Typography
The learner will be able to define letter, word, and line spacing as applied to typography.
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Rules of Page Design
The learner will be able to demonstrate the alignment of text, element positioning, and rules of page design.
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Digital Photography
The learner will be able to apply digital photography and electronic imaging.
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Single-Color Layout
The learner will be able to create a single color layout by placing copy and graphics from various applications into a page layout program.
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Output Media
The learner will be able to explain the various output media including image setters, digital presses, CD ROMs, and the Internet.
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Computerized Desktop Environment
The learner will be able to use correct terminology in identifying tools and materials used in a computerized desktop environment.
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Graphic Communication Careers
The learner will be able to identify various career opportunities and educational requirement in this sector of the graphic communications industry.
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Education in Graphic Communications
The learner will be able to name the educational institutions and programs that prepare students for employment in this sector of the graphic communications industry.
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| Finishing and Distribution |
| Students will understand the operations that comprise the final stages in the graphic communication reproduction process. |
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Finishing and Distribution Careers
The learner will be able to identify various career opportunities and educational requirement in this sector of the graphic communications industry.
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Education in Finishing & Distributio
The learner will be able to name the educational institutions and programs that prepare students for employment in this sector of the graphic communications industry.
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| Career Preparation |
| Student will understand career preparation and work ethics and how they apply across all standards for students planing to successfully enter an advanced course or career in the graphic communication industry. |
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Personal Qualities
The learner will be able to exhibit a positive attitude, self-confidence, honesty, integrity, self-discipline, and personal hygiene.
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Time Management & Priorities
The learner will be able to manage times and balance priorities to succeed in a work environment.
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Life-Long Learning
The learner will be able to demonstrate capacity for life long learning.
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Employability Skills
The learner will be able to work cooperatively with others, share responsibilities, accept supervision and assume leadership roles.
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Information Skills
The learner will be able to identify, locate and organize needed information or data.
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Active Listening
The learner will be able to listen attentively and follow instructions, requesting clarification or additional information as needed.
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Work Ethics
The learner will be able to demonstrate proper ethics in the work place.
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Legal Regulations
The learner will be able to identify legal regulations as they apply to the graphic communications industry (Sexual harassment, copyright laws, postal restrictions, and so forth).
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Job Acquisition Skills
The learner will be able to exhibit job acquisition skills (resume writing, locate job openings, complete employment application forms and so forth).
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| Reading Comprehension (Informational) |
| Students read and understand grade-level-appropriate material. They analyze the organizational patterns, arguments, and positions advanced. The selections in Recommended Readings in Literature, Grades Nine Through Twelve illustrate the quality and complexity of the materials to be read by students. In addition, by grade twelve, students read two million words annually on their own, including a wide variety of classic and contemporary literature such as textbooks, technical manuals/instructions, magazines, newspapers, biographies/autobiographies, ballots and propositions, maps, charts, graphs, and online information. |
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Features & Rhetoric of Public Docume
The learner will be able to analyze both the features and rhetorical devices of different types of public documents as they appear in media (e.g., policy statements, speeches, debates, platforms, ballots/propositions) and the way in which authors use those features and devices.
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Structure of Functional Documents
The learner will be able to analyze the structure of functional documents, including charts and graphs, leases, schedules, notices, maps, simple tax forms, and basic legal documents in researching and writing articles for publication.
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Clarity of Meaning
The learner will be able to (in preparation of articles for publication), analyze the way in which clarity of meaning is affected by the patterns of organization, hierarchical structures, repetition of the main ideas, syntax, and word choice in the text.
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Fact & Opinion in Expository Texts
The learner will be able to verify and clarify facts presented in a variety of expository sources by using a variety of consumer and public documents and distinguish between fact and opinion in preparation of articles for publication.
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Influence of Audience
The learner will be able to recognize how audience influences the style and content of a publication in the preparation of articles for publication.
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Critique of Arguments in Public Document
The learner will be able to critique the power, truthfulness, and validity of arguments set forth in public documents; their appeal to both friendly and hostile audiences; and the extent to which the arguments anticipate and address reader concerns and counterclaims (e.g., appeal to reason, to authority, to pathos and emotion) and recognize bias and pro and con positions in the preparation of articles for publication.
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| Literary Response and Analysis |
| Students read and respond to historically or culturally significant works of literature, including prose, poetry, and drama, that reflect and enhance their studies or history and social science. They conduct in-depth analyses of recurrent themes. The selections in Recommended Reading and Literature, Grades Nine Through Twelve illustrate the quality and complexity of materials to be read by students. |
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Rhetorical & Aesthetic Purposes
The learner will be able to analyze the ways in which irony, tone, mood, the author's style, and the "sound" of language achieve specific rhetorical or aesthetic purposes or both in the preparation of articles for publication.
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Political Assumptions in Literature
The learner will be able to analyze the clarity and consistency of political assumptions in a selection of literary works or essays on a topic (e.g., suffrage, women's role in organized labor) in the preparation of articles for publication.
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| Writing Strategies |
| Students write coherent and focused texts that convey a well-defined perspective and tightly reasoned argument. The writing demonstrates students' awareness of the audience and purpose and progression through the stages of the writing process. |
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Elements of Discourse in Writing
The learner will be able to demonstrate an understanding of the elements of discourse (e.g., purpose, speaker, audience, form) when completing narrative, expository, persuasive, or descriptive articles written for publication.
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Point of View, Characterization & St
The learner will be able to use point of view, characterization, style (e.g., use of irony), and related elements for specific rhetorical and aesthetic purposes within articles written for publication.
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Structure of Ideas & Arguments
The learner will be able to structure ideas and arguments in a sustained, persuasive, and sophisticated way and support them with precise and relevant examples within articles written for publication.
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Unity & Coherence in Writing
The learner will be able to write with unity and coherence (e.g., establish and maintain controlling idea; sequence paragraphs effectively; use transitions; provide ample, concrete support) within articles written for publication.
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Quotes & Context
The learner will be able to lead into quotes when appropriate by providing context within articles written for publication.
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Rhetorical Devices in Writing
The learner will be able to enhance meaning by employing rhetorical devices, including the extended use of parallelism, repetition, and analogy; the incorporation of visual aids (e.g., graphs, tables, pictures); and the issuance of a call for action within articles written for publication.
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Language Use & Tone
The learner will be able to use language in natural, fresh, and vivid ways to establish a specific tone within articles written for publication.
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Organizing & Recording Information
The learner will be able to use systematic strategies to organize and record information (eg., notetaking) in preparation of articles for publication.
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Databases, Graphics, & Spreadsheets
The learner will be able to integrate databases, graphics, and spreadsheets into word-processed articles for publication.
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Text Revision: Voice, Style, & Tone
The learner will be able to revise text to highlight the individual voice, improve sentence variety and style, and enhance subtlety of meaning and tone in ways that are consistent with the purpose, audience, and genre within articles written for publication.
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| Writing Applications (Genres) |
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Reflective Compositions
The learner will be able to write reflective opinion articles for publication: a. Explore the significance of personal experiences, events, conditions, or concerns by using rhetorical strategies (e.g., narration, description, exposition, persuasion). b. Draw comparisons between specific incidents and broader themes that illustrate the writer's important beliefs or generalizations about life. c. Maintain a balance in describing individual incidents and relate those incident to more general and abstract ideas .
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Job Applications & Resumes
The learner will be able to write job applications or resumes: a. Provide clear and purposeful information and address the intended audience appropriately. b. Use varied levels, patterns, and types of language to achieve intended effects and aid comprehension. c. Modify the tone to fit the purpose and audience. d. Follow the conventional style for that type of document (e.g., resume, memorandum) and use page formats, fonts, and spacing that contribute to he readability and the impact of the document .
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Multimedia Presentations
The learner will be able to deliver multimedia presentations: a. Combine text, images, and sound and draw information from many sources (e.g., television broadcasts, videos, films, newspapers, magazines, CD-ROMs, the Internet, electronic media-generated images). b. Select an appropriate medium for each element of the presentation. c. Use the selected media skillfully, editing appropriately and monitoring for quality. d. Test the audience's response and revise the presentation accordingly. .
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| Written and Oral Eng. Lang. Conventions |
| Students write and speak with a command of Standard English conventions. |
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Grammar, Diction, Structure & Usage
The learner will be able to demonstrate control of grammar, diction, and paragraph and sentence structure, and an understanding of English usage within articles written for publication.
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Spelling, Punctuation & Capitalizati
The learner will be able to produce legible work that shows accurate spelling and correct punctuation and capitalization within articles written for publication.
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Manuscript Requirements in Writing
The learner will be able to reflect appropriate newspaper style requirements in writing articles for publication.
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Proofread
The learner will be able to proofread for correct spelling and comma usage in preparation of articles written for publication. That/which, who who/whom slow/slowly i.e./e.g. lay/lie beside/besides hanged/hung real/really further/farther .
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| Listening and Speaking Strategies |
| Students formulate adroit judgements about oral communication. They deliver focused and coherent presentations that convey clear and distinctive perspectives and demonstrate solid reasoning. They use gestures, tone, and vocabulary tailored to the audience and purpose. |
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Focus on Speaker's Message
The learner will be able to focus on the speaker's message in preparation of articles written for publication a. Maintain attention. b. Ask relevant and clarifying questions. c. Summarize verbal information. .
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Accurate & Organized Notes
The learner will be able to take accurate and organized notes during interviews, lectures and discussions distinguishing between main and subordinate ideas in preparation of articles written for publication. a. Identify verbal clues that signify the importance of ideas. · Inflection, tone, volume, significant pauses. · Repetition. · Key words and phrases. b. Take notes using a variety of methods. · Formal outline. · Informal outline. .
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Strategies Used by Media
The learner will be able to recognize strategies used by the media to inform, persuade, entertain, and transmit culture (e.g., advertisements; perpetuation of stereotypes; use of visual representations, special effects, language).
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Media's Impact on Democratic Process
The learner will be able to analyze the impact of the media on the democratic process (e.g., exerting influence on elections, creating images of leaders, shaping attitudes) at the local, state, and national levels.
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Communication by Visual Image-Makers
The learner will be able to interpret and evaluate the various ways in which events are presented and information is communicated by visual image-makers (e.g., advertisers, graphic artists, documentary film makers, illustrators, news photographers).
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Exchange of Ideas
The learner will be able to engage critically and constructively in an exchange of ideas in preparation of articles written for publication. a. Participate actively in discussions b. Facilitate group discussions. c. Refrain from making uninformed comments. d. Listen to others and wait for a suitable time to add comments or insights. e. Build on comments of others in stead of offering tangential ideas. f. Argue with ideas presented instead of personally attacking the speaker or the person being discussed. g. Restate another's point of view to clarify understanding. h. Ask relevant questions. i. Discover multiple viewpoints and, if necessary to reach consensus, negotiate to find common ground. .
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Logical, Ethical, & Emotional Appeal
The learner will be able to use logical, ethical, and emotional appeals that enhance a specific tone and purpose in preparation of articles written for publication.
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Effective & Interesting Language
The learner will be able to use effective and interesting language, including informal expressions for effect, Standard American English for clarity, and technical language for specificity within articles written for publication.
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Media Message Techniques
The learner will be able to analyze the techniques used in media messages for a particular audience and evaluate their effectiveness (e.g., Orson Wells' radio broadcast "War of the Worlds").
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| Speaking Applications (Genres) |
| Students deliver polished formal and extemporaneous presentations (e.g., group presentations, debates, panel discussions, impromptu speeches) that combine traditional rhetorical strategies of narration, exposition, persuasion, and description. Student speaking demonstrates a command of standard American English and the organizational and delivery strategies outlined in Listening and Speaking Strategies. |
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Multimedia Presentations
The learner will be able to deliver multimedia presentations: a. Combine text, images, and sound by incorporating information from a side range of media, including films, newspapers, magazines, CD-ROMs, online information, television, videos, and electronic media-generated images. b. Select an appropriate medium for each element of the presentation. c. Use the selected media skillfully, editing appropriately and monitoring for quality. d. Test the audience's response and revise the presentation accordingly .
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